Bible and Beer

USA TODAY newspaper on July 13, 2012 by Chuck Raasch, ran a article entitled " Churches Take Their Message to Taverns" sub-title 'People gather to discuss religious topics over a beer'.

Here is some of the article: "Every Monday night, Uncle Charlie's bar in Cheyenne, Wyo., host "bibles and Beer", a discussion that routinely pulls people of all faiths and an atheist. As man as 45 people have shown up, some toting Bibles. Some might have a drink; others stick to water. Some talk; others mostly listen. There are only a few ground rules: Avoid debate and stick to the text to be discussed that week. ... The mixture of spirit and spirits is not entirely new. Roman Catholics have sponsored "Theology on Tap" gatherings in bars for years. "It is primarily an outreach to young Catholics and those interested in the faith.  ... "

Now this was a very long article that shows that by having Bible studies in Bars as opposed to a church is good, because those that attend will not go to a church for the study. So, a beer in one hand and a Bible in the next on is the method some are taking to "discuss the Bible".

Are there any problems this method you feel my come up? Do we have to resort to this type of relevancy? What do you think?